LISTEN
The Penn State SBDC is hosting the seminar: Effective Marketing Through Trade Shows on Thursday, March 15 from 9 to 11:30AM. This seminar will help you will all aspects of marketing effectively before, during and after a trade show. Some topics being covered include:
-understanding the show attendee and why they are at the show
-how to use pre-show mailings
-designing around the function of the booth space
-how to target market through graphics
-choosing and training booth staff
-how to connect on the trade show floor
-how to qualify a lead
-following up after the show
-measuring the success of the show
The cost of the seminar is $30. Register today by visiting sbdc.psu.edu/events. Preregistration is requested at least two business days before seminar.